A legacy act. A scattered web presence.
More than thirty years after “Fly” and “Every Morning” made them a household name, Sugar Ray still sells out venues across the country every touring season. Their website hadn’t caught up — tour dates, merch, and music lived in disconnected tools, and the site itself gave fans no reason to stay past the homepage.
For a band whose business runs on tour season, that gap has a cost. Every fan who landed on an outdated site and bounced was a ticket, a t-shirt, or a stream that never happened. The band needed a site that matched the size of the audience they still command.