One platform, built to replace an entire disconnected process.
We led our enterprise software dev team, UX/UI design and creative direction on PS Studio, a proprietary web platform built from the ground up to accurately visualize commercial broadloom, tile and plank, and printed carpet across every category Mohawk sells — replacing physical sampling and third-party visualization tools with one connected system.
Visualization Platform Photo-realistic, accurate visualization of carpet patterns and custom yarn colorations directly in a browser — including full room-scene rendering, so a client could see a custom configuration before a single fiber was manufactured.
Backend CMS & Asset Management A connected backend tying the visualization tool to manufacturing spec documents, thread-up information, and exportable 2D and VR-ready assets — turning what used to be scattered files across departments into one system of record.
Cross-Departmental Communication The platform connected previously siloed departments — sales, manufacturing, marketing, and IT — into shared workflows, so an asset created once could be used everywhere it was needed instead of recreated department by department.
Sales & Regional Routing Customers were connected directly to region-specific sales teams inside the platform itself, and Mohawk’s previously cumbersome physical sample books and documents were digitized into the same system — collapsing what used to be a multi-step, multi-tool process into one destination.
Enterprise Creative Direction & Brand Systems Beyond the platform itself, we established scalable brand templates, design systems, and creative standards that kept output consistent across trade shows, campaigns, and every digital touchpoint — and directed the photography and content shoots behind them, so every asset laddered up to one cohesive brand narrative.
Cross-Functional Leadership Delivering this required leading a cross-functional team of 20+ spanning C-Suite, Marketing, and IT — aligning stakeholders with very different priorities around one shared digital sales experience, including the VR product experiences built into the platform.
