The Ins and Outs of SEO in 2023

Time and time again, we have clients that get approached as they become larger entities to be sold an “SEO” package. However, good SEO is the art of understanding the requirements to be successful and how it pertains to each client’s needs.  Before you begin to think about SEO, first, it is important to hire a good web designer or firm that understands these principles while they are building your new website. With the number of websites popping up on Google each day, it has never been more important to have a well-built and compliant site as your starting point.

Below are some good tips on understanding Google Adwords and SEO in 2023.

Here are the top 10 ways to convert Google AdWords to customer acquisition:

1. Create targeted ads: Create ads that target specific demographics, locations, and interests to increase the chances of attracting potential customers who are more likely to convert.
2. You can use relevant landing pages: Make sure your ad’s landing page is relevant to the ad’s content and provides a clear call-to-action that guides visitors to convert into customers.
3. Use ad extensions: Use ad extensions such as call extensions, location extensions, and site link extensions to provide more information and make it easier for potential customers to contact or visit your business.
4. Use retargeting ads: Use retargeting ads to show ads to people who have previously visited your website, increasing the chances of returning them to convert them into customers.
5. Optimize ad copy: Create compelling ad copy highlighting your unique value proposition, benefits, and a clear call-to-action to persuade potential customers to click on your ad.
6. Use relevant keywords: Use relevant keywords that match your target audience’s search queries to increase your ad’s visibility and attract potential customers who are more likely to convert.
7. Use negative keywords: Use negative keywords to exclude irrelevant search queries that may attract clicks but not lead to conversions, reducing wasted ad spend.
8. Optimize bidding strategy: Use bidding strategies that prioritize conversions and adjust your bids based on your desired cost-per-acquisition to optimize your ad spend.
9. Use Google Analytics: Use Google Analytics to track your ad’s performance, identify areas for improvement, and optimize your ad campaigns to increase conversions.
10. Test and iterate: Continuously test and iterate your ad campaigns, ad copy, landing pages, and targeting strategies to optimize your ad performance and increase customer acquisition.

Here are the top 7 ways to increase your site’s search engine optimization:

SEO, or Search Engine Optimization, is the practice of optimizing a website and its content to improve its visibility and ranking on search engines, such as Google, Bing, and Yahoo. As search algorithms continue to evolve, so do the latest trends and techniques in SEO. Here are some of the latest trends and techniques in SEO:

1. User Experience (UX) and Core Web Vitals: Google’s latest algorithm update focuses on user experience and includes Core Web Vitals, metrics that measure page speed, responsiveness, and visual stability. To improve your website’s SEO, improve its user experience by optimizing page speed, reducing bounce rates, and improving visual stability.
2. Voice Search Optimization: With the increasing use of voice assistants like Siri, Alexa, and Google Assistant, optimizing your website for voice search is becoming more important. To optimize for voice search, use natural language keywords and answer common questions related to your industry or niche.
3. Local SEO: As more people use search engines to find local businesses, optimizing your website for local SEO is crucial. To optimize for local SEO, make sure your website includes accurate business information, such as your address, phone number, and hours of operation, and claim your business on Google My Business.
4. Featured Snippets: Featured snippets are short summaries of answers that appear at the top of search engine results pages. To optimize for featured snippets, create content that answers common questions related to your industry or niche, use structured data markup to organize your content, and optimize your content for on-page SEO.
5. Content Quality and Relevance: Google continues to prioritize high-quality, relevant content that provides value to users. To improve your website’s SEO, create original, well-researched, and engaging content that addresses your audience’s needs and interests.
6. Mobile Optimization: With more people using mobile devices to access the internet, optimizing your website for mobile devices is essential. To optimize for mobile, ensure your website has a responsive design, fast loading times, and easy-to-use navigation.
7. Artificial Intelligence (AI) and Machine Learning: As search engines continue to use AI and machine learning to deliver better search results, optimizing your website for these technologies can improve its visibility and ranking. To optimize for AI and machine learning, focus on creating content that addresses user intent, uses natural language, and provides a personalized user experience.